The Immersive Shift

The Immersive Shift

The Gap Between Vision and Reality Imagine handing a client a 24-inch roll of architectural drawings and asking them to commit several hundred thousand dollars — or several million — based entirely on what they can mentally assemble from those lines on paper. For...
AR, VR, MR, and XR

AR, VR, MR, and XR

The Alphabet Soup Is Costing You Clients Walk into any AEC conference today and you will hear them interchanged freely: AR, VR, MR, XR. Panels debate them. Vendors promote them. Marketing departments deploy all four acronyms in a single sentence. And yet, in most...